In November 2009 the Central Emergency Response Fund (CERF) launched a new public service announcement (PSA) to help raise awareness of the fund among the general public. "Help us Help in Time" illustrates the support given following an emergency. The PSA has been launched on YouTube and other social media sites and is being distributed to television networks in the United States. The video calls for donations to the UN Foundation which in return contributes to the CERF.
You can see the video at http://www.youtube.com/watch?v=XhXXpgb9RTI
